Demonstrating the Value of Design
DEMONSTRATING THE VALUE OF DESIGN
DEMONSTRATING THE VALUE OF DESIGN
At a UX consultancy
At a UX consultancy
Overview
Being part of a three-man agency, I was fortunate to wear many hats. As a researcher and designer, I collaborated with various organizations looking to evolve their business applications or customer experiences. I also designed materials that communicated our agency’s offering and process to potential clients.
Being part of a three-man agency, I was fortunate to wear many hats. As a researcher and designer, I collaborated with various organizations looking to evolve their business applications or customer experiences. I also designed materials that communicated our agency’s offering and process to potential clients.
Being part of a three-man agency, I was fortunate to wear many hats. As a researcher and designer, I collaborated with various organizations looking to evolve their business applications or customer experiences. I also designed materials that communicated our agency’s offering and process to potential clients.
Being part of a three-man agency, I was fortunate to wear many hats. As a researcher and designer, I collaborated with various organizations looking to evolve their business applications or customer experiences. I also designed materials that communicated our agency’s offering and process to potential clients.
Year — 2016-2020
Year — 2016-2020
Year — 2016-2020
Company — Dive Creative
Company — Dive Creative
Company — Dive Creative
Type of Work — UX design, UX research, content strategy
Type of Work — UX design, UX research, content strategy
Type of Work — UX design, UX research, content strategy
Role — UX designer, lead UX researcher
Role — UX designer, lead UX researcher
Role — UX designer, lead UX researcher
Client Work
As a researcher and designer, I collaborated with organizations to generate user insights, develop practical design strategies, and create intuitive, enjoyable interfaces that enhance the way people get things done. Below are relationships I’m most proud of.
As a researcher and designer, I collaborated with organizations to generate user insights, develop practical design strategies, and create intuitive, enjoyable interfaces that enhance the way people get things done. Below are relationships I’m most proud of.
As a researcher and designer, I collaborated with organizations to generate user insights, develop practical design strategies, and create intuitive, enjoyable interfaces that enhance the way people get things done. Below are relationships I’m most proud of.
Grange Insurance
A Personal & Commercial Insurer
01
Lead — Regular development and curation of insights regarding agents’ relationships with insurance software. Culminated insights into a shared strategy through a “future of insurance” UX vision piece.
01
Lead — Regular development and curation of insights regarding agents’ relationships with insurance software. Culminated insights into a shared strategy through a “future of insurance” UX vision piece.
01
Lead — Regular development and curation of insights regarding agents’ relationships with insurance software. Culminated insights into a shared strategy through a “future of insurance” UX vision piece.
02
Lead — UX design and delivery of claims processing application for both customers and agents.
02
Lead — UX design and delivery of claims processing application for both customers and agents.
02
Lead — UX design and delivery of claims processing application for both customers and agents.
03
Contributor — UX strategy for native app redesign.
03
Contributor — UX strategy for native app redesign.
03
Contributor — UX strategy for native app redesign.
(Top) Cards from a deck of agent insights + (Bottom) Grange's customer-facing claims tool
Bob Evans
Bob Evans
A National Family Restaurant Chain
01
Lead — Prototyping and testing of proof-of-concepts ordering interactions via Facebook Messenger and Voice UI devices.
01
Lead — Prototyping and testing of proof-of-concepts ordering interactions via Facebook Messenger and Voice UI devices.
01
Lead — Prototyping and testing of proof-of-concepts ordering interactions via Facebook Messenger and Voice UI devices.
02
Lead — Design of a research framework for regularly testing concepts. Conducted several tests with people in restaurant lobbies.
02
Lead — Design of a research framework for regularly testing concepts. Conducted several tests with people in restaurant lobbies.
02
Lead — Design of a research framework for regularly testing concepts. Conducted several tests with people in restaurant lobbies.
Template pages from the user testing kit
IGS Energy
A Wholesale Energy Supplier
01
Lead — UX strategy and design of an operations management tool for home warranty insurance agents.
01
Lead — UX strategy and design of an operations management tool for home warranty insurance agents.
01
Lead — UX strategy and design of an operations management tool for home warranty insurance agents.
02
Contributor — Design of a visionary proof-of-concept presented to gain funding for a new commercial energy sales platform. After securing funding, helped in design of phase 1 which transitioned legacy systems into one, cohesive UX.
02
Contributor — Design of a visionary proof-of-concept presented to gain funding for a new commercial energy sales platform. After securing funding, helped in design of phase 1 which transitioned legacy systems into one, cohesive UX.
02
Contributor — Design of a visionary proof-of-concept presented to gain funding for a new commercial energy sales platform. After securing funding, helped in design of phase 1 which transitioned legacy systems into one, cohesive UX.
(Top) HP 360, an operations management tool + (Bottom) IMA 360, a commercial energy sales platform
Vermont Department of Education
In Partnership With Battelle for Kids, an Education Consultancy
01
Contributor — UX strategy and design of a website that visualizes school and district performance.
01
Contributor — UX strategy and design of a website that visualizes school and district performance.
01
Contributor — UX strategy and design of a website that visualizes school and district performance.
Vermont Agency of Education Snapshot
Agency Work
Agency Work
Agency Work
Agency Work
Agency Work
When not working with clients, I had the privilege of designing for the promotion of Dive’s business. Before I was around, Dive’s work came organically, without much need for sales; but with the growth of the agency came a need for more strategic promotion.
When not working with clients, I had the privilege of designing for the promotion of Dive’s business. Before I was around, Dive’s work came organically, without much need for sales; but with the growth of the agency came a need for more strategic promotion.
When not working with clients, I had the privilege of designing for the promotion of Dive’s business. Before I was around, Dive’s work came organically, without much need for sales; but with the growth of the agency came a need for more strategic promotion.
Articulating Our Offering
Articulating Our Offering
Dive’s capabilities were wide, but we found a niche in partnering with enterprises and businesses to mature digital products over time. I developed a series of artifacts for concretely explaining our relationships and services to potential clients.
Dive’s capabilities were wide, but we found a niche in partnering with enterprises and businesses to mature digital products over time. I developed a series of artifacts for concretely explaining our relationships and services to potential clients.
Dive’s capabilities were wide, but we found a niche in partnering with enterprises and businesses to mature digital products over time. I developed a series of artifacts for concretely explaining our relationships and services to potential clients.
Communication Strategy
01
Positioned Dive as a strategic partner in creating products that are viable, feasible, and desirable.
01
Positioned Dive as a strategic partner in creating products that are viable, feasible, and desirable.
01
Positioned Dive as a strategic partner in creating products that are viable, feasible, and desirable.
02
Communicated benefits of an ingrained, yet external UX team who can solve problems with originality and efficiency.
02
Communicated benefits of an ingrained, yet external UX team who can solve problems with originality and efficiency.
02
Communicated benefits of an ingrained, yet external UX team who can solve problems with originality and efficiency.
03
Summarized process as three pillars with an emphasis on objectives and outcomes at each stage.
03
Summarized process as three pillars with an emphasis on objectives and outcomes at each stage.
03
Summarized process as three pillars with an emphasis on objectives and outcomes at each stage.
04
Provided results-focused examples of work in the areas of user research, design, development collaboration, and design systems.
04
Provided results-focused examples of work in the areas of user research, design, development collaboration, and design systems.
04
Provided results-focused examples of work in the areas of user research, design, development collaboration, and design systems.
Slides from pitch documents
Crafting a Digital Presence
Crafting a Digital Presence
Along with tailored promotion came a need for broader reach, i.e. a website. In building the Dive site, I helped define the content strategy, articulate our process, and build case studies.
The website conveyed us as practical, collaborative, digital craftsmen with a knack for delivering effective, task-oriented products.
Along with tailored promotion came a need for broader reach, i.e. a website. In building the Dive site, I helped define the content strategy, articulate our process, and build case studies.
The website conveyed us as practical, collaborative, digital craftsmen with a knack for delivering effective, task-oriented products.
Along with tailored promotion came a need for broader reach, i.e. a website. In building the Dive site, I helped define the content strategy, articulate our process, and build case studies.
The website conveyed us as practical, collaborative, digital craftsmen with a knack for delivering effective, task-oriented products.
Ethan Leonow
© 2020. All rights reserved.